The mobile app and plug-in will use invisible watermarks and leverage the Aptos blockchain to ensure digital property rights regardless of where content is hosted.
Overlai, a platform focused on protecting digital property and intellectual property rights, has announced the beta launch of its mobile app and Adobe plugin on the Aptos blockchain.
The technology works by scanning media and imprinting its metadata with an “invisible watermark.” This invisible watermark is then recorded on the Aptos blockchain, providing an immutable record of ownership.
Spokespeople for the project explained that the ownership is retained no matter how many times the media is compressed, captured via screenshots, or converted, and remains constant no matter where the media is posted online or otherwise.