TikTok could soon be flooded with AI avatars in ads

TikTok’s new tools include AI-powered digital avatars that brands can dub over and use to sell their products in multiple languages.

Your TikTok feed could soon be awash with ads featuring artificial intelligence-powered “digital avatars” that brands can make to say virtually anything to promote their product

TikTok announced on June 17 that it’s expanding its Symphony ad suite with “stock avatars” and an “AI dubbing” feature it claims helps brands create and localize content.

The stock avatars are “all created from video footage of real paid actors that are licensed for commercial use,” and users can choose an AI-powered “voice and accent” to read out a script which will be dubbed onto the avatar, TikTok said.

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