Worldcoin rebrands as ‘World,’ unveils next generation Orb

The blockchain identity verification company also announced new verification methods.

Blockchain-based identity verification company Worldcoin has dropped the “coin” from its identity and is now called “World.” Company founder Sam Altman announced the rebranding during a keynote speech on Oct. 17.

World, as it’s now known, also revealed a slew of other updates including a new version of its Orb biometric scanning devices, new options for identity verification and partnership integrations with popular apps including FaceTime, WhatsApp, and Zoom.

The event was live-streamed on YouTube on Oct. 17, but the rebranding was visible across the company’s social media accounts as soon as the announcement was made. 

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